Become a BusinessTeller and Activate Your Audience!

Learn and apply the proven, effective and easy to use BusinessTelling Methodology to step-change the effectiveness of your stories.

Our Current Offering

Complete Training

Learn BusinessTelling and master how to Activate Your Audience.
Consulting Solutions

Work with our BusinessTelling Coaches and Experts to turn your ideas into results.

Complete Training

We have been selected by world-class programs in academic institutions such as Henley Business School (Greater London, UK), HULT International Business School (London), University of Milan, University of Padova and many others.

Our Complete Training are available both on-line and off-line.

On-line Complete Training

Learn BusinessTelling wherever and whenever you want with our on-line offering.

The Complete Course in BusinessTelling
- 10 hours -

You will learn how to create your own business Compass, how to master an effective Map and how to Active Your Audience any time you need for any story you want.

BONUS: one full Case Study of BusinessTelling in action.

BusinessTelling School
- Training & Coaching -

In our BusinessTelling School, we offer professional training and ad-hoc coaching both on our methodology and on everything you have learned taking the Complete Course in BusinessTelling.

BONUS: 30-min coaching free trial available.

For any additional information and/or for the full list of case studies available, please contact us.

Off-line Complete Training

We can run the training on-site or off-site based on your needs.

Seminar
- From 2 hours to 2 days -

You will learn what BusinessTelling is, why to learn it and which are the key elements behind our proven methodology. We can also delve into some inspiring examples of how successful Start-ups, Professionals and Organizations have activated their audiences effectively using BusinessTelling.

Workshop
- From 1 to 3 days -

You will learn how to create your own business Compass, how to master an effective business Map and how to Active Your Audience.
We will work together with you, your team, your organization to turn your story into an effective Actionable Story.

For any additional information such as price and availability, please contact us.

Consulting Solutions

Ideas, projects, products, services all alone will never be able to succeed and prosper unless their stories are effective enough to call their audiences to action.

Since 2015 we have been working hand-in-hand with Start-ups, Professionals, Brands and Organizations around the world to help them activate their business stories in pitch decks, brand building, sales presentations, advertising, business strategies and digital activations.
In every case we found that there are 2 key factors that make the difference between success and failure:

  1. People: the quality of the people involved,
  2. Stories: the actionability of the stories shared.

At BusinessTelling we offer Consulting Solutions to help our clients optimize People and Stories to activate their audiences more effectively.
We would love to hear about your idea and your story and to work together to Activate YOUR Audience.

Some of the projects we have been helping our clients with in the last 6 months:
  • Optimise Idea Value Proposition
  • Pitch Deck Review
  • Brand Fundamentals
  • Effective Social Media Activation
  • New Selling Story
  • Marketing Planning

For any additional information such as price and availability, please contact us.

What our clients say

Charles Herisson

CEO - Betadvisor Group (London)

“Since 2016, I have been working with BusinessTelling to plan on how to bring BetAdvisor to a new level but I never thought it would have been possible to engage on business planning so much. BusinessTelling has had a huge impact on our brand, our projects and our people. We were in this situation: an established brand, many ideas on how to boost its growth but lack of clarity on how to translate them into action and into an action plan. Then, we met Antonio and his BusinessTelling team. Thanks to his method, his patience and listening ”
Irute Karanicholas

Director - Henley Business School (London)

“This was really passionate and engaging in its true sense. It is not very often to see so much interest and enthusiasm among our students as I have seen while Antonio presenting BusinessTelling and its application on the Pringles Summer Music case study. Thanks to this we have seen the “behind the scene” of great marketing campaigns and more precisely, thanks to his mix of experiences between Procter & Gamble and start-ups, the class had a chance to “feel” how important it's to use the right tools to reach great results. I would love to continue working with Antonio to keep training our students on using such a powerful methodology as BusinessTelling. Antonio is very talented and is one of the best speakers.”
Francesco Abbate

CEO - Swiss Crypto Advisors (Geneva)

“Swiss Crypto Advisors has been working with BusinessTelling since 2017, and this made a huge differences for all our projects, mainly start-ups with a great idea but limited business experience. BusinessTelling helped us to start from an idea and structure a clear, focused, distinctive and profitable business plan anchored in the essential unique points of difference which BusinessTelling helped us to distil. It made a difference explaining in a very simple yet compelling way both the business opportunity for investors and the reasons to join and have it for users, be it in the form of a white-paper, pitch deck or consumer proposition. We significantly cut time to market, increased investors interest and ultimately have a much better and stronger storytelling to explain to the broader community. We will continue partnering with BusinessTelling on sizeable projects across very different industries, pioneering the future work on blockchain and digital transformation.”
Luca Zanderighi

Marketing Professor - University of Milan

“I have been working with Antonio and his BusinessTelling methodology and, every time, our students have been strongly engaged and activated to build more insightful Marketing Storytelling case studies. BusinessTelling is a pretty unique method that merges together rigorous research and significant top-brands experience to give students an effective framework to be used every time they are facing a new business task: from brand strategy to marketing activation.”
Giuliano Bottelli

CEO - Dual Communication (Milan)

“BusinessTelling has been a powerful discover and experience: I mean, it’s really a journey starting from the idea and the insights to the concrete business world: it’s a journey from your inspiration to real action. Antonio is a great “tour leader” and with his approach he led us towards the most challenging Change Map I’ve taken up in the last 20 years. Dual is now “traveling” with a new business model in place and this has started from that “two-days-trip” workshop inside and outside my business. I strongly believe BusinessTelling is focusing exactly on what any organisation or any business team needs to do once every year: stop, reflect and start again with a more effective and actionable storytelling in place, chosen by the travellers themselves, that leads directly to the shared goals.”
Fiorenza Belussi

Business Professor - University of Padua

“What can I say about BusinessTelling? Only great things since it has been voted as the most engaging course in our Master in International Business for Small and Medium Enterprises (MIBS) for 5 years in a row. Since 2015 we have been inviting Antonio to teach International Marketing and Business Storytelling and every year all our students came back with great feedbacks. BusinessTelling has shown a proven engaging and successful methodology and, for this reason, we strongly recommend business students and professionals to take the BusinessTelling course at least once in their business lifetime.”
Pierpaolo Mucelli

CEO - TechItalia Lab (London)

“In TechItalia we support and accelerate Italian start-ups based in London. Antonio is one of our trainers and senior mentors and thanks to his BusinessTelling method we have significantly improved both the quality of our mentoring and the business plans of most of our start-ups. BusinessTelling has become the referral tool to unleash the full potential of our Start-ups and to design effective pitch decks and investor proposals. Since 2016, more than 50 start-ups have applied BusinessTelling and all of them have shared great feedbacks showing strong and improving results. Since the introduction of BusinessTelling, we have seen a higher investors engagement both in terms of funding and business support.”

“The more you learn, the more you'll earn.”

Warren Buffet

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