Welcome to BusinessTelling
BusinessTelling is the proven, effective and easy to use Business Storytelling Methodology to turn ideas into results through Actionable Stories.
Pitch decks, Business Presentations, Marketing Activations, Sales Speeches, Meetings... whatever your story looks like, if you want to Activate Your Audience more effectively: BusinessTelling is the answer.
In the last 24 months we interviewed our clients to measure
the effectiveness of BusinessTelling:
Start-ups
97%increased their fundraising performance.
Professionals
95%increased sales, clients and profitability per client.
Organizations
91%increased ROI-effectiveness and customer satisfaction.
How did they do that?
They helped their audiences travel from passive Receivers of the story to active Players ready to take the action they were looking for or, in other words, they have learnt how to:
- Maximise their Business Storytelling Potential;
- Minimise Complexity (because Complexity is the enemy of Action);
- Driving Smarter Actions;
- Deliver Better Results.
We use proven frameworks, effective exercises and inspirational examples to help Start-ups, Professionals and Organizations unleash the full power of their ideas and to design stories that activate their audience more effectively and improve their business results.
To learn more about our unique methodology click on the button here below.
Our Current Offering
Complete Training
3000satisfied students.
Consulting Solutions
200successful projects delivered.
Trusted by
International Clients
Selected by
World-class Programs
What our clients say
“Since 2016, I have been working with BusinessTelling to plan on how to bring BetAdvisor to a new level but I never thought it would have been possible to engage on business planning so much. BusinessTelling has had a huge impact on our brand, our projects and our people. We were in this situation: an established brand, many ideas on how to boost its growth but lack of clarity on how to translate them into action and into an action plan. Then, we met Antonio and his BusinessTelling team. Thanks to his method, his patience and listening ”
“This was really passionate and engaging in its true sense. It is not very often to see so much interest and enthusiasm among our students as I have seen while Antonio presenting BusinessTelling and its application on the Pringles Summer Music case study. Thanks to this we have seen the “behind the scene” of great marketing campaigns and more precisely, thanks to his mix of experiences between Procter & Gamble and start-ups, the class had a chance to “feel” how important it's to use the right tools to reach great results. I would love to continue working with Antonio to keep training our students on using such a powerful methodology as BusinessTelling. Antonio is very talented and is one of the best speakers.”
“Swiss Crypto Advisors has been working with BusinessTelling since 2017, and this made a huge differences for all our projects, mainly start-ups with a great idea but limited business experience. BusinessTelling helped us to start from an idea and structure a clear, focused, distinctive and profitable business plan anchored in the essential unique points of difference which BusinessTelling helped us to distil. It made a difference explaining in a very simple yet compelling way both the business opportunity for investors and the reasons to join and have it for users, be it in the form of a white-paper, pitch deck or consumer proposition. We significantly cut time to market, increased investors interest and ultimately have a much better and stronger storytelling to explain to the broader community. We will continue partnering with BusinessTelling on sizeable projects across very different industries, pioneering the future work on blockchain and digital transformation.”
“I have been working with Antonio and his BusinessTelling methodology and, every time, our students have been strongly engaged and activated to build more insightful Marketing Storytelling case studies. BusinessTelling is a pretty unique method that merges together rigorous research and significant top-brands experience to give students an effective framework to be used every time they are facing a new business task: from brand strategy to marketing activation.”
“BusinessTelling has been a powerful discover and experience: I mean, it’s really a journey starting from the idea and the insights to the concrete business world: it’s a journey from your inspiration to real action. Antonio is a great “tour leader” and with his approach he led us towards the most challenging Change Map I’ve taken up in the last 20 years. Dual is now “traveling” with a new business model in place and this has started from that “two-days-trip” workshop inside and outside my business. I strongly believe BusinessTelling is focusing exactly on what any organisation or any business team needs to do once every year: stop, reflect and start again with a more effective and actionable storytelling in place, chosen by the travellers themselves, that leads directly to the shared goals.”
“What can I say about BusinessTelling? Only great things since it has been voted as the most engaging course in our Master in International Business for Small and Medium Enterprises (MIBS) for 5 years in a row. Since 2015 we have been inviting Antonio to teach International Marketing and Business Storytelling and every year all our students came back with great feedbacks. BusinessTelling has shown a proven engaging and successful methodology and, for this reason, we strongly recommend business students and professionals to take the BusinessTelling course at least once in their business lifetime.”
“In TechItalia we support and accelerate Italian start-ups based in London. Antonio is one of our trainers and senior mentors and thanks to his BusinessTelling method we have significantly improved both the quality of our mentoring and the business plans of most of our start-ups. BusinessTelling has become the referral tool to unleash the full potential of our Start-ups and to design effective pitch decks and investor proposals. Since 2016, more than 50 start-ups have applied BusinessTelling and all of them have shared great feedbacks showing strong and improving results. Since the introduction of BusinessTelling, we have seen a higher investors engagement both in terms of funding and business support.”
GENEVA
Rue Zurlinden 7
1207 Geneve
Switzerland
MILAN
Via dei Cignoli 9
20151 Milano
Italy
LONDON
Holden House 57 Rathbone
Place London W1T 1JU
United Kingdom